Sam Believ

Sam Believ is a leading voice in ayahuasca and plant medicine, focused on preserving its ancient roots while making its purpose, safety, and transformative potential clearly understood. Fewer than one percent of people have experienced it, yet millions live with anxiety, disconnection, and unresolved patterns this work was designed to address. His mission is simple: when practiced with the right set, setting, preparation, and integration, ayahuasca can create lasting change from the inside out.

Originally trained as an oil and gas engineer, Sam brings a systems mindset to this work, prioritizing safety, screening, and structure without interfering with the medicine itself. This approach led him to build the highest-rated ayahuasca retreat experiences in Colombia, known for its safety, authenticity, and participant care.

Sam does not position himself as a guru. He sees himself as a messenger—sharing accurate information, telling real stories, and protecting the lineage of this medicine. He regularly engages communities, leaders, and skeptics alike, building credibility through lived experience rather than hype.

His work spans diverse groups, from athletes to CEOs, integrating tools like brain mapping to better understand how transformation unfolds in the brain and body. His mission is simple: honor the roots of ayahuasca, demonstrate its safety through practice, and help people understand what becomes possible when healing happens from the inside out.